Sheetz is a family owned convenience store chain based in Altoona, Pennsylvania. They sell everything from made-to-order salads and freshly baked goods to discount cigarettes and gasoline, but they're known for their made-to-order coffee.
People stopping at Sheetz for gas have often recognized that the lighting makes their cars look amazing and love to capture shots for social media. We leveraged this to try to get people who love their cars to love Sheetz coffee as well.
Enter the Sheetz Cars and Coffee photoshoot, giving people the opportunity to get professional shots of their cars and their Sheetz coffee. We then created a series of print and digital OOH ads, featuring Sheetz Cars and Coffee.
